A permanent tribute to the architect of EC's mentorship program — installed in the member cafe, launched at the inaugural Furse Mentor of the Year Award.
Fri · Jun 26, 2026 — restart meeting with Scott complete. Project officially un-stuck.
The David Furse Memorial Wall sat for ~12 months. Today's noon meeting with Scott Shreves at RJ Young restarted it with a real plan, a hard deadline, and clear owners. The next 21 days are about three things: re-measuring the wall, finalizing a design Michael and Kimberly will approve, and converting the stale 2025 quote into a fresh signed quote that reflects the $10K in-kind contribution from RJ Young.
"The measure of a life well-lived isn't in the titles you earn but in the lives you touch."
— David Furse · signature quote for the legacy panel
12:00 PM · EC · Rob Williams + Scott Shreves (RJ Young). Granola transcript ↗
Mostly Rob driving. Scott receptive, framed the work as straightforward once design is locked. Big shift from what we thought we were doing: the screens get embedded into the wall, not flat-mounted — which means a separate drywall contractor cuts an opening, frames it, and that has to happen before graphics go up. New sequencing, but it actually opens flexibility in scheduling.
"Like I said, my biggest thing is once we have a general design concept there, we can work from that."
— Scott Shreves · meaning: the design is the gate. Everything downstream waits on it.
Updated post-meeting: screens are now embedded in the wall, which changes the sequence.
We decided we don't want the screens sticking off the wall like TVs. Embedding requires construction. Construction has lead time and scheduling drag. Getting it on the calendar early lets everything else flow.
Critical path with hard deadlines flagged.
| Date | Milestone | Owner | Detail |
|---|---|---|---|
| Mon · Jun 1 | Initial outreach to Michael & Kimberly Done | Rob | Reset relationship after the long pause; introduce new deadlines. |
| Fri · Jun 26 ★ | Restart meeting with Scott (RJY) Done | Rob + Scott | Embedded-screen approach decided. New sequencing locked. Quote re-do confirmed. |
| By Mon · Jun 30 | Re-measure wall Urgent | Rob | Flat section, door to end. Send to Scott. |
| Week of Jun 29 | Confirm in-kind agreement with Sam Urgent | Rob → Sam | Sam back from travel. Get the in-kind in writing. |
| Week of Jun 29 | Email Destin re: AV setup Open | Rob | Scott flagged intro. Ask: content management, software, ongoing cost. |
| By Jul 15 | 2026 Furse Award recipient decided | Sam + selection cmte | Stays secret until NEXT Awards on Oct 19. |
| Thu · Jul 17 (target) | Design v1 locked & sent to Scott Open | Rob | Gate for the re-quote. Use Illustrator/EPS spec. |
| By Jul 24 | Refreshed RJY quote (v2) in hand | Scott | Should reflect 2026 pricing, $10K in-kind, TN tax exemption. |
| Thu · Jul 31 | EC.co Furse Fund web page live | Rob | Giving link, contact form, 2025 campaign video. |
| Fri · Aug 15 | Ribbon-cutting invitations sent · digital RSVP live | Rob + Mira | Donors, family, mentors, members. |
| Sun · Aug 16 ★ | Design approved by Michael & Kimberly Hard deadline | Sam to coordinate | No-slip date. Schedule the review window now. |
| By Aug 31 | "Circle Back" podcast episode produced | Rob | Interviews with Michael, Kimberly, Brian Fox, Linda Rebrovick, others David impacted. |
| Mon · Aug 31 ★ | Install begins — drywall contractor onsite Hard deadline | Scott → contractor | Cut openings, frame screens. Wall paint follows. |
| Early Sep | Graphics install (~1 day) | RJY | Wall wrap, 3D lettering, all printed elements. |
| Mon · Sep 8 | Podcast episode released · linked on web page | Rob | Drives traffic ahead of ribbon cutting. |
| Mid-Sep | AV install + lighting | RJY (Destin) + lighting vendor | Displays mounted, content live. Final dry-run. |
| Thu · Oct 1 ★ | Ribbon cutting on Furse Memorial Wall Launch | EC team | David's birthday is Oct 3. |
| Sun · Oct 19 | 2026 NEXT Awards · inaugural Furse Mentor of the Year named | EC team | First name added to the modular award panel. |
Standing quote is from Sep 2025 and expired. A v2 is required.
| Line | Cost |
|---|---|
| Wall background graphics & 3D display / photo cutouts | $3,700 |
| Digital displays — 2 × ViewSonic 43" + mounts + 5-yr warranty + AV labor | $3,450 |
| Graphics install, wall prep, inset-mount construction | $2,150 |
| RJY Total (pre-tax) | $9,300 |
| Source | Amount | Status |
|---|---|---|
| Donor budget (Sam-confirmed) | $15,000 | Confirmed |
| RJ Young in-kind contribution | $10,000 | Needs definition (Sam → Rob) |
| Total available | $25,000 |
If the $10K in-kind covers labor and install ($3,150 of the quote), donor cash needed is ~$6,150 and leaves ~$8,850 of donor budget unspent. If the in-kind covers the full quote, donor cash needed is $0 and $15K is available for upgrades or Year 2. We can't model this further until Sam defines the agreement.
If donor budget is preserved, the obvious places to spend it:
Open items first, by owner. Resolved items at the bottom for the record.
Working from the door across the flat section only (curved section dropped). Old dimensions are unreliable. Required before re-quote.
Sam mentioned "$10K in-kind from RJYoung" in the Jun 23 email. Nobody else knows what that covers. Scott will ask Cameron on his side. Until both halves agree in writing, the budget math is fiction.
Scott will flag the intro. Ask: what software pushes content to the screens, is the support plan actually required, what's the cost-per-year of keeping content fresh, can content be scheduled remotely.
Build in Illustrator. Use the new measurements. Include all 7 components (legacy panel, personal quotes, mentor quote field, 2 screens, QR module, memorial description, modular award slots).
Current overhead is a hanging fluorescent strip — wrong light for a memorial. Need gallery-style lighting. Open whether RJY does this or we contract third party. Get Scott's confirmation before deciding.
RJY will use this to verify image quality before final print. Drop Furse portrait options, sponsor logos, mentor-quote graphics, screen content drafts here.
Scott referenced this in the original 2025 meeting; never clarified in writing. Scott will check internally with Cameron. Rob will check with Sam on the EC side. Both halves need to match before v2 quote is signed.
If RJY can do it, it goes as a line on v2. If not, Scott to recommend a third party Rob can hire.
After Rob delivers re-measured dimensions + finalized design. Should reflect 2026 pricing, $10K in-kind, TN tax exemption, embedded-screen drywall work as a separate line, and lighting if in scope.
Screen framing can be set for late August on approved design. Confirm the contractor & team windows so the calendar is real, not aspirational.
Both need to formally approve the design before fabrication. Lock the format (in person at the EC or video review) and book the window now.
More seamless, looks intentional rather than like TVs on a wall. Requires drywall contractor to cut openings and install a frame. Adds a step but allows piecemeal install.
Screen frames can be installed once design is approved and sit empty. Graphics build around the frame. AV install can be a separate visit.
Reduces complexity, reduces cost, focuses the visual.
Illustrator or EPS for images (fonts converted to outlines, max resolution). PDF preferred for text/layout. RJY will test-print before final.
Per Scott: not required. Covers warranty-style help. We can skip it and save the line.
Downsized from original 3 × 65" concept due to wall stability. AV team signed off on the 43" spec.
Too expensive (over budget). Replaced by static mentor-quote field on the wall + dynamic rotation on the two screens.
Per the current wireframe — seven elements on the wall.
| Component | Status | What it needs |
|---|---|---|
| 1. Furse Legacy Panel | Content pending | Portrait photo, 30-word narrative, impact metrics (1,000+ mentoring hours, mentors recruited), signature quote, sponsor area. |
| 2. Personal Quotes (×2) | Need to ask | One quote each from Kimberly Pace (Furse) and Michael Burcham. Rob to send the ask. |
| 3. Mentor Quote Field (~15 slots) | Collection not built | Static printed quotes at launch + ongoing intake via QR. Need a curated launch batch by Aug 1. |
| 4. Two Embedded Digital Displays | Hardware quoted | 2 × ViewSonic 43" CDE4330. Embedded with drywall frame. Content management via ViewBoard Manager (5-yr subscription included). |
| 5. QR Code & Mentor Submission Form | Build needed | "Share your mentor's best advice" form. Typeform or Airtable. Feeds new quotes into the screen rotation. |
| 6. Memorial Description Block | Copy needed | Brief on-wall text explaining who David was and the purpose of the wall. |
| 7. Annual Award Recipient Slots | Modular system | Expandable design. First name added Oct 19 at NEXT Awards. Plan for ~10 years of additions. |
Hardware is settled; what plays on the two screens isn't scoped. Three candidate loops:
Recommended: all three on a 5-minute loop. Decide ownership for content production (likely Rob + EC marketing intern).
What the 18-page RJ_Young_Company.DE024601.v1.9.pdf actually says, without the legalese.
This is RJY's screens-only quote. It's one piece of the larger $9,300 RJY engagement (the other $5,850 is wall graphics + installation, covered in the NEC-AwardWall quote). The screens portion is $3,450 all-in.
| Item | Cost | Plain English |
|---|---|---|
| 2 × ViewSonic CDE4330 43" displays | $1,500 | Two commercial-grade 4K smart TVs built for business signage. Run Android, connect over WiFi or ethernet. |
| 2 × Universal wall mounts | $200 | The brackets that hold the TVs on the wall. |
| 2 × WiFi modules | $160 | Add-on WiFi adapters so the TVs talk to the EC network without a cable. |
| 5-year ViewBoard Manager subscription | $240 | Web dashboard that lets you push content to both screens remotely. No one has to physically touch the screens to change what's playing. |
| Extended warranty (years 4–5) | $200 | Manufacturer covers years 1–3; this extends to year 5. |
| AV labor | $1,000 | Technician's time to mount and set up both displays. |
| Onboarding fee | $100 | Initial config and training (1 hour included). |
| Project materials | $50 | Cables and small parts. |
| Subtotal — screens | $3,450 |
Unbox, mount, run cables, connect everything, test that it works, give you one hour of training. Standard scope.
It expired Oct 2, 2025. Signing it is not an option. Scott will issue a v2 once Rob delivers re-measured dimensions and finalized design. Ideally v2 is one combined quote bundling this $3,450 with the $5,850 graphics-and-install side, so we sign once and have a single PO.
Who's on the project and how to reach them.
| Name | Role | Contact & scope |
|---|---|---|
| Rob Williams | EC · Director of Marketing · Project owner | rob.williams@ec.co · Owns execution end-to-end. Drives design, comms, vendor coordination. |
| Sam Davidson | EC · CEO · Budget approver | sam.davidson@ec.co · (615) 260-3082 · Confirms in-kind agreement, signs quote. Back in town week of Jun 29. |
| Scott Shreves | RJ Young · DPS Account Rep · Primary contact | scott.shreves@rjyoung.com · (615) 838-7083 · Owns the relationship and the re-quote. |
| Destin Echols | RJ Young · Technology Sales Consultant · AV lead | destin.echols@rjyoung.com · (615) 515-7433 · All AV setup, content management, screen software questions. |
| Cameron Newly named | RJ Young · internal · scope of "at cost" arrangement | Scott to confirm the at-cost terms with Cameron internally. |
| Marlene Ramirez | RJ Young · Marketing collaborator | — |
| Name | Relationship & involvement |
|---|---|
| Kimberly Pace (Furse) | David's wife · co-approver of design · $100K Furse Fund donor (collected). |
| Michael Burcham | EC founder · co-approver of design · $10K Furse Fund pledge. |
| Brian Fox | Business associate · $100K Furse Fund pledge. |
| Linda & Art Rebrovick | Donors · $25K Furse Fund (collected). |
The wall is the physical face of a $1M endowment.
The Furse Fund's purpose, per the campaign doc:
"To endow a paid staff position to focus on mentor and advisor recruitment, training, and matching. The Furse Fund also creates the Furse Mentor of the Year Award, to be given annually at NEXT Awards."
— Furse Fund Purpose Statement (Jun 1, 2026)
| Donor | Committed | Collected |
|---|---|---|
| Kimberly Pace (Furse) | $100,000 | $100,000 |
| Brian Fox | $100,000 | $0 |
| Linda & Art Rebrovick | $25,000 | $25,000 |
| Michael Burcham | $10,000 | $0 |
| Subtotal | $235,000 | $125,000 |
Everything in Dropbox/Claude/Context/Furse Wall/.
context/Meeting notes.mdStructured recap of the Jun 26 Scott meeting.context/meeting-recap-transcript.mdGranola transcript of the Jun 26 Scott meeting (raw).context/Furse Fund Timeline 6.1.26.mdEndowment campaign plan + every dated milestone.context/David Furse Memorial_ Installation Requirements.mdOriginal scope document — components, technical specs.context/emails-thread.mdFull RJY email thread (Jul 2025 → Jun 2026).quotes estimates/NEC-AwardWall-full-quote.pdf$9,300 standing quote (graphics + display + install). Expired — needs v2.quotes estimates/RJ_Young_Company.DE024601.v1.9.pdf$3,450 digital signage detail quote. Expired Oct 2, 2025. See "Quote in Plain English" section above.photos inspiration design/EC-wall-furse-wireframe.pdfCurrent wireframe sent to Scott (7-component layout).photos inspiration design/Priority_1.pngThe cafe wall with door — the Furse location, current state.photos inspiration design/Photo_Op_Example.pngSam's reference for photo-op aesthetic.